Solid Pink Productions

A heap of video and audio equipment in front of a pink backdrop

We specialize in creating thought-provoking short films about art and creative practice that promote scholarship, understanding, and visionary thinking.

Working with museums, artists, and nonprofits, we oversee the production of artist films and exhibition documentation. Additionally you’ll find us producing audio tours and other forms of digital media content, we’re always looking for the best format to transform knowledge into compelling narratives about art. Artists discussing their practice has been demonstrated over and over again as a highly effective way to develop meaningful connections with audiences.

Our production method places an emphasis on research, writing, and collaboration from ideation to completion. In our experience, an open communicative environment provides the best foundation for capturing artists at work. We also provide various forms of production support to artists working in moving image to fully realize their vision, or to manage video and audio documentation of their projects to support their portfolio and practice.

Selected Projects

Below are selection of short artist and exhibition films showcasing our ability to transform artist interviews into compelling short narratives .

Martine Syms: She Mad Season One, Produced for MCA Chicago, 2022
Nick Cave, Post-production for MCA Chicago, 2022
The Allure of Matter tour at the Smart Museum of Art, producer/director, 2020
The Allure of Matter tour at Wrightwood 659, producer/director, 2020
Michael Rakowitz, producer/director, 2018
Otobong Nkanga, producer/director, 2018
Howardena Pindell, producer/director, 2018
The Freedom Principle, producer/director, 2015
Doris Salcedo’s Public Works, producer/director, 2015

Who is behind the scenes?

The far end of a dark space is lit up in bright pink where a film crew is clustered on a small stage.
Anna Chiaretta Lavatelli working as the Director of Photography on the set of Candy Ego by Hysterical Accuracy.

Anna Chiaretta Lavatelli, the owner and producer behind Solid Pink Productions, has worked with moving image for the past 20 years, from small-gauge experimental film to cinematic digital productions. She also has over 15 years of experience working as a museum technologist, film director, editor, and cinematographer–a regular Jacqueline of all trades. Her extensive experience working with living artists throughout her career has supported the creation of original content that illuminates artistic practice and intellectual processes of the most important artists and thinkers of our time.

Lavatelli’s first video was a short film shot on VHS and edited on an analog JVC linear editing system after hours at Hallwalls Contemporary Arts Center in Buffalo, New York. From there she continued working with video and film to develop an art practice while gaining a degree in media studies and a master of fine arts in visual arts. Alongside her experimental film and video practice she developed a career as a museum technology professional working as a technician at the Guggenheim Museum in New York, later as the Associate Director of Digital Media at the Balboa Park Online Collaborative, and, before striking out on her own, as the Director of Digital Media at the Museum of Contemporary Art Chicago. At MCA Chicago she managed and developed digital content and platforms, including the creation of dozens of short documentary films, the redesign of mcachicago.org, and over a half dozen websites to support contemporary art scholarship and visitor engagement with artists and exhibitions. During the website redesign, she also made a commitment to accessibility and co-founded the Coyote Project to make artwork accessible to people with low or no vision and develop language for describing our world.

In 2019, Lavatelli founded Solid Pink Productions to bring her range of expertise and extensive talent network to projects across genres, ranging from documentary productions to sci-fi noir comedies.

Work in Production?

We work with production crew around the world and are constantly expanding our network. Woman-owned and operated, Solid Pink Productions is a supporter of those who have been marginalized by the film industry. We are committed to hiring the best talent while prioritizing the hiring of people from communities and backgrounds that are underrepresented in the film and video production field. If you work in film production (sound, camera, post) please feel free to share your reel, tell us about yourself, and what kinds of projects you do your best work on.